In the Media —
Shopper insights intelligence provider POSpulse receives three million euros as part of a Series B round of financing. Alongside existing investors, the Berlin-based company gained a number of new shareholders.
Retail analytics platform POSpulse has announced a funding round of €3 million. The investment included new investors: Paul Kraut, former managing director of toy manufacturer Schleich and Follow the Rabbit Ventures. Existing shareholder High-Tech Gründerfonds (HTGF) also participated.
Berlin startup POSpulse collects three million euros. Among the new additions to the firm's investors' circle are Paul Kraut, former shareholder and managing director of toy manufacturer Schleich, and moebel.de founder Robert Kabs.
The world of logistic is changing rapidly. It is still unclear what the retail industry can expect. According to POSpulse's findings, pick-up stations meet the interest of consumers. The only thing that's known is that new mobility solutions are changing the current market.
The launch of Amazon Fresh has, for a long time now, been the cause of unrest. Up until now, the big sensation didn't happen. A new study gives us an idea on how long it would take the online business to become competition for stationary retail.
With new services and technology, retailers want to limit their competition. But what are the most promising trends in the are of retail and which technologies would the consumer rather not use? To answer this POSpulse has interviewed around 1,000 consumers with the help of their app "ShopScout".
The current POSpulse survey shows that pick-up stations in Germany are well received. Amazon Dash Buttons, on the other hand, are met with scepticism. Two-thirds of the participants are open towards indoor farming in the supermarket.
Ordering an item and collecting it from a pick-up station – an increasing amount of consumers can imagine doing this. However, only if the station is in their vicinity. This is the result of a survey by POSpulse conducted with 1,000 consumers. The survey put new services and technologies in e-commerce and stationery retail to test while utilising the consumer's point of view.
Different supermarkets have recently started to give their customers the option to order groceries online and to receive them fully packaged in a cooled pick-up station. The service is well-received by customers. This result was reached by POSpulse's survey which was taken by around 1,000 consumers with the help of their app, "ShopScout".
With fashion, books, and electronics, shopping has already taken its root on the internet. Groceries are still mainly bought in stationary retail despite offers like REWE Lieferservice, bringmeister.de, Edeka 24 & Co. In a study, POSpulse researched how well German shoppers could imagine skipping the walk in the supermarket. Dominic Blank presents the study of which around 100 participants ordered groceries and drinks via Amazon Prime now.
The stationary retail is way ahead of everyone else regarding daily necessities. Almost 80% of questioned people admit to predominantly buying groceries directly in the store. Only seven percent generally buy these things more online. This is the result that a study conducted by the consulting company EY in collaboration with the market research company POSpulse.
How can more cooperations and partnerships between Startups and middle class emerge? Which collaboration models are most suitable? To find answers for our questions, a bigger event took place last monday as part of the research project in the Spielfeld Digital Hub with more than 40 invited attendees - among these, POSpulse.
More and more customers use their smartphone while shopping. The "real world" is being supplemented by mobile components
Dominic Blank, founder and CEO of POSpulse, explains in an interview with the pharmacy market magazine Einblicke Apothekenmarkt KOMPAKT how crowdsourcing delivers real-time information on product presentation and consumer perception in stationary retail. He also provides some advice on digital trends and POS promotions for your online and offline pharmacy marketing.
Innovative Mobile-Payment-Systems take a heavy stand in Germany – a surplus value that is too low and an effort value that is too high. So do credit card providers style the future of payment without cash? Or do disruptive startups also have a chance?
The market research industry faces profound changes – the Smartphone will soon be at the centre of digital research activities. This development affects industries and business models in differing intensities and speeds and slowly it will affect market research, too. Startups like Streetspotr and POSpulse run mobile communities through apps in order to reach a high number of relevant market research data directly at the POS and to offer it to their customers in real time.
75 percent of the customers that order food online for the first time, do order again. The hurdle for e-food in the first line is to convince a customer to order something for the first time.
Fast, cheap, sexy. The series about startups in market research in planung&analyse will be continued withnPOSpulse. The company sends scouts into the stationary retail in order to record the situation on the spot - the so-called POS - and to report it to the manufacturers.
Digital Innovation Boost
By 2020, Mondelez plans to implement one billion US dollars online. In 2016 the brand company tested in Germany whether and how the ambitious goal could be achieved. POSpulse asked shoppers about the product "Mikado".
Nowhere else in Europe chocolates, nibbles and fruit gums are as cheap as in Germany. Nevertheless, the consumer is dissatisfied and pays precise attention to offers. This helps manufacturers.
When the Horde plays Detective in the Supermarket
Digitization makes many things possible. Stalk through markets with a smartphone, secretly photograph products - anyone can be a market researcher.
Frozen products are becoming more and more popular, market research institute Forsa found out by the commission of the Federal Ministry of Food and Agriculture (BMEL). To this, the DTI researched the preferences of Germans with the market research company POSpulse in September 2016.