Areas of Application —
Helping Customers to Achieve Their Objectives

What is Your Shopper Marketing Challenge?

In order to define the perfect research method we focus on your goals and challenges. This mission is deeply rooted in our DNA and supports various areas of application. We deliver recommendations for actions that help customers achieve the following objectives:

WHAT ARE YOUR OBJECTIVES?

Objective #1: Improve Sales Promotions
Depending on product line, promotions account for up to 60 % of the total revenue generated. The conventional field force and merchandisers can hardly deliver full transparency in real time. We monitor your promotions and POS activities and deliver a detailed and ready-for-use analytics report tailored to your needs.
Objective #2: Achieve “Perfect Store” and Perfect Compliance with Category Management Standards
Track the implementation of placements and shelf standards specific to your products. We capture market environment, customer paths and pricing information for you. An ideal product presentation is crucial to your sales success. We provide you with an overview of the execution of planogram standards and guidelines at the POS.
Objective #3: Optimize Product (Re)Launch
There are many factors deciding over the success of a new product launch. We enable you to track the actual implementation directly at the POS. We provide you with qualified data and valuable insights, so that you can recognize potential for optimization during even the rollout and take corrective action immediately.
Objective #4: Increase Service Quality and Customer Orientation
See and understand your competitors’ activities, innovations and market presence for an ideal analysis of your own potential. As part of an extremely competitive market, many product segments are increasingly driven by innovations. For an ideal setup of your own sales and marketing strategy, we provide you with current insights on activities and measures of your competitors.
Objective #5: Respond to Competitors’ Activities
See and understand your competitors’ activities, innovations and market presence for an ideal analysis of your own potential. As part of an extremely competitive market, many product segments are increasingly driven by innovations. For an ideal setup of your own sales and marketing strategy, we provide you with current insights on activities and measures of your competitors.
Objective #6: Design Effective Omnichannel Strategy
70 % of the consumer decisions happen at the POS. But what leads to this decision, and how do TV, e-commerce and word-of-mouth influence shoppers? What relevance do leaflets, apps and social media channels really have? We identify pain points and provide implications for your omnichannel strategy.

WHAT DO YOU WANT TO OPTIMIZE?

Is my product being noticed in the shelf?

How does the shopper assess the packaging of my product?

Which new product does the shopper notice first?

How do shoppers perceive the price?

What is the price of direct competitors in the same shelf?

Is the recommended retail price for the new products justified?

Is the promotion implemented as planned?

Do shoppers notice the promotion?

Do the shoppers understand the promotion mechanism?

What impact does placement have on sales?

How satisfied are the shoppers with the consultation?

Was the service sold according to best practice guidelines?

Are my products actually available or out of stock?

How much shelf stock do my brands have and is it entitled to it?

Are there differences by region, retailer, product groups?

OUR SOLUTIONS

POS Audit

Nationwide monitoring of product and service standards at the POS

Mystery Shopping

Service quality tested by real shoppers in a realistic purchase situation

Product & Concept Test

Customer acceptance tests in realistic consumer environments – before or after product release

Image Recognition

Precise tracking of product placings, number of facings and shelf structure

Shopper Surveys

In-app shopper responses on targeted research questions by target group

360° Brand Audit

360° shopper insights on customer touch points along the entire decision journey
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UP NEXT: SUCCESS MODEL

Monitor, Analyse and Improve Your Shopper Marketing

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