Areas of Application —
Helping Customers to Achieve Their Objectives
What is Your Shopper Marketing Challenge?
In order to define the perfect research method we focus on your goals and challenges. This mission is deeply rooted in our DNA and supports various areas of application. We deliver recommendations for actions that help customers achieve the following objectives:
WHAT ARE YOUR OBJECTIVES?
WHAT DO YOU WANT TO OPTIMIZE?
How does the shopper assess the packaging of my product?
Which new product does the shopper notice first?
What is the price of direct competitors in the same shelf?
Is the recommended retail price for the new products justified?
Do shoppers notice the promotion?
Do the shoppers understand the promotion mechanism?
What impact does placement have on sales?
Was the service sold according to best practice guidelines?
How much shelf stock do my brands have and is it entitled to it?
Are there differences by region, retailer, product groups?