POSpulse Crowdsourcing - Areas of Application

AGILE CONSUMER RESPONSE: FAST SHOPPER AND CONSUMER FEEDBACK 

You invest a great deal of time and money in the very best marketing strategies for your products and services. In order to increase your sales results, you constantly analyze vast amounts of data. However, for maximum customer-centric, targeted optimization, you require data on two important mindsets, which you currently don't have: Those of shoppers and consumers at the physical POS, and those of out-of-home consumers, right at this moment - now. This is where we come into play:

We answer your questions at all points of the customer decision journey, by accessing our mobile community of more than 900,000 end customers. We have full-coverage availability and our community is ready-to-use at all times to deliver genuine shopper and consumer feedback. Our USP? Speed and validated data due to actual end-customer mind-sets, as well as cost-efficiency.

Trade

Have you ever been in the position where you can’t find your favorite product while shopping? Out-of-shelf (OOS) product is a loss for manufacturers, in all respects. Promotions that are not implemented properly at POS are similarly ineffective. And how do you ensure that your sales staff is always friendly and courteous?

Promotion Audit

Continuous optimization of Sales Promotions

Has my promotion been implemented correctly and have all the most important elements been included?

Do shoppers understand my promotion?

Product Check

Control and correction of Category Management Standards

Where and how is my product placed and in what setting?

Is my product available or OOS?

Store Check

Compliance with standards at branch and/or store level

Are predefined standards implemented correctly in the branch /shop?

Are products being sold as per the product training?

Mystery Shopping 3.0

Review of consultation and sales behavior

Are the product benefits displayed correctly?

How are recommendations given, i.e. the sales and consultation behavior?

Shelf-Tracking via Image Recognition

Fast Evaluation and Tracking

Fast, reliable capture of shelf KPIs such as out of stock products, facings, and prices, even for large, complex product groups, via image recognition. 

Licensing of our App

Increasing the Efficiency of the External Sales Force

Our app, designed in your branding, enables you to assist your field workers to capture and evaluate relevant information in real-time.

POSpulse Self-Service

Autonomous control of the POSpulse Community

Experience Create and assign individual jobs like promotion or product checks to our community.

Out of Home

One of the advantages of our approach: A smartphone, which is the market research tool, is always at hand. In this way the community can answer your questions on-the-go. Is a promotional poster available? What are the trading hours for the nearest Kiosks and what types of beer are most often tapped in bars?

Promotion / Product Audits in Bars and Restaurants

Promotions / Product Audits outside of the Retail Market

Is my promotion, i.e. are my products available, properly-placed and visible? 

What products are available on the menu, at the counter, and in special placement areas? 

Capturing relevant Locations

Creation of As-Yet-Unknown POS / POI

Capturing of “spätis”, kiosks, bakeries and many more outlets:  

Are there any unknown potential POS placements for my product?  

Where does the competition already have placements and where can I be a pioneer with my product group?

Insights on Advertising Perception

Reporting outdoor advertising placements and insights on perceptions 

Is my promotion correctly placed and undamaged? 

How effectively is my advertising perceived? 

How well is it understood by observers? 

Home

In-home also opens itself to a wide range of questions. Questions regarding new ideas/products prior to launch, design preferences, and consumption models are answered by our community from the comfort of your home, providing you with valuable insights.