Continuous optimization of Sales Promotions
Has my promotion been implemented correctly and have all the most important elements been included?
Do shoppers understand my promotion?
Control and correction of Category Management Standards
Where and how is my product placed and in what setting?
Is my product available or OOS?
Compliance with standards at branch and/or store level
Are predefined standards implemented correctly in the branch /shop?
Are products being sold as per the product training?
Review of consultation and sales behavior
Are the product benefits displayed correctly?
How are recommendations given, i.e. the sales and consultation behavior?
Fast Evaluation and Tracking
Fast, reliable capture of shelf KPIs such as out of stock products, facings, and prices, even for large, complex product groups, via image recognition.
Increasing the Efficiency of the External Sales Force
Our app, designed in your branding, enables you to assist your field workers to capture and evaluate relevant information in real-time.
A professional Community as an efficient external Sales Force
Experience the time-saving and cost benefits of our Pro Workforce (users with proven external sales experience) to sell promotional displays, shelf management, and more.
Promotions / Product Audits outside of the Retail Market
Is my promotion, i.e. are my products available, properly-placed and visible?
What products are available on the menu, at the counter, and in special placement areas?
Creation of As-Yet-Unknown POS / POI
Capturing of “spätis”, kiosks, bakeries and many more outlets:
Are there any unknown potential POS placements for my product?
Where does the competition already have placements and where can I be a pioneer with my product group?
Reporting outdoor advertising placements and insights on perceptions
Is my promotion correctly placed and undamaged?
How effectively is my advertising perceived?
How well is it understood by observers?
Online Surveys on preferences and opinions
Survey of consumers on various topics in their surroundings at home, e.g. online shopping behavior, consumption and/or usage preferences, etc.
User-friendliness and Comprehension from a Consumer Perspective
How are my online presence and “user experience” perceived? Can users find and understand my online tool?
How do shoppers rate my online tool or website?
Optimization of the Design and Product Variants
How do potential end customers rate my (new) product design?
How does this design compare to competitive products?
How do you perceive the pricing per product category?
Insights into the Purchase Decision
When, how, and with whom do end customers consume their product?
Why do shoppers select a specific product?
How strongly do promotions affect the choice of product?
