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Sharper focus at the POS?

Real-time analyses for store and placement checks as well as promotion tracking – for more sales and fewer out-of-stocks

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SUCCESS THROUGH RELIABLE DATA

These are your benefits

25 %

reduced loss of revenue

by avoiding out-of-stock situations

20 %

potential increase in sales

by optimizing shelf placement

30 %

higher compliance

by ensuring standards & specifications

APPLICATION FIELDS

Insights that make a difference

AVAILABILITY & SHELF PLACEMENT (DISTRIBUTION)

Are your products reaching the right markets and locations?

Our analyses show whether your items are distributed across the board, correctly placed on the shelves, and available at all times.


Case Study

 

SUCCESS MONITORING OF POS ACTIVATION

Are advertising materials and promotions implemented effectively?

Our checks ensure that placement requirements are met, advertising measures are visible, and promotions are presented optimally.


Case Study

SHOPPER INSIGHTS & MARKET RESEARCH

How effective are your measures at the POS?

Our promotion tracking provides real-time insights into campaign performance and analyzes purchasing behavior directly on site.


Case Study

 

These companies are already optimizing their POS presence:

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PRECISE INSIGHTS INTO GROCERY TRADE, RETAIL & CO.

Next-level POS marketing through data-driven decisions

The point of sale is the decisive location where customers make purchasing decisions. However, many manufacturers, brands, and retailers have limited transparency regarding how their products are actually presented, advertised, and perceived on the shelf.

Our store checks provide accurate real-time data on the implementation of promotions, distribution, and product placement. Targeted analyses enable weak points to be identified and measures to improve performance to be derived.

Whether in food retail, pharmacy shops, or electronics stores we help you maximize your visibility and sustainably increase sales.

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WATCH THE POS IN REAL TIME

Measurable success with data-driven POS strategies

Traditional audits and spot checks are often too slow or inaccurate to provide meaningful optimization potential and real market insight. With our data-driven POS analysis, we collect KPIs on distribution, placement, shelf availability, and advertising impact on a large scale.

This provides marketing managers with a sound basis for decision-making when it comes to adjusting their strategies. Our customers have already been able to significantly increase placement rates, minimize wastage, and target their advertising measures more effectively—with a direct impact on sales and brand performance.

SUCCESSFUL PROJECTS

What our customers say:

With POSpulse's store checks, we were able to quickly gain an impression of the current POS situation throughout Germany and generate valuable insights from it. The collaboration was very pleasant and customer-oriented.

Diana von Gradowski

Channel Marketing Director | Carlsberg Deutschland

By using POSpulse, we were able to quickly and efficiently conduct a comprehensive analysis of the relevant points of sale and the corresponding placement and display of our products and presenters. This allowed us to derive appropriate measures for the individual outlets.

Christoph Luis

Sales Manager, Electrical Retail | Siemens Hausgeräte

Working with POSpulse enables us to ensure the presentation and stocking of promotional products and to continuously improve our market presence in the brochure period for our customers. It is an effective way to gain a comprehensive overview of the status quo at the POS and to efficiently identify and address potential opportunities.

Franziska Mäule

Senior Marketing Manager | Kölle Zoo

We were able to generate valuable insights in a short period of time, which helped us to manage our internal sales team in a targeted manner. I found the collaboration with POSpulse to be professional, focused, and responsive.

Jonas Doering

National Field Manager Offtrade | Asahi Brands Germany

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THE TECHNOLOGY BEHIND IT

Real-time insights in action

Our modern, intuitive platform provides you with accurate and reliable real-time insights – from simple to complex questions. Thanks to proven technology and best-in-class implementation, you gain valuable insights at the touch of a button.

By the way: A free demo can help you develop the right project idea. We are happy to guide you through the entire process.

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CROWDSOURCING 2.0

Fast, precise, AI-supported – we reveal potential

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Comprehensive POS & shopper insights

Access to over 1 million app users for location-specific surveys and reliable market insights

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Guaranteed data quality

Detailed quality control by trained analysts and AI for precise POS optimization

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Real-time insights & analytics

Fast and accurate analyses of placement, availability, and advertising presence for immediate action

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KPI-based recommendations

Intelligent reports and transparent results for identifying optimization potential at the POS

*Text content partly AI-generated