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Track campaigns and market developments in real time

Automated data for precise monitoring, location analysis and benchmarking – informed decisions, better results

SUCCESS THROUGH WELL-FOUNDED DATA

These are your benefits

50 %

lower expenditure

through automated and app-based solutions

40 %

reduced analysis time

through efficient data collection and smart reporting

30 %

faster responses

market trends using real-time data

AREAS OF APPLICATION

Insights that make all the difference

CAMPAIGN MONITORING

Haben Sie Ihre
Kampagnen im Blick?

Unsere Analysen zeigen, ob Ihre Werbemaßnahmen korrekt umgesetzt und an den richtigen Standorten platziert sind. Mit präzisen Daten optimieren Sie die Effizienz Ihrer Kampagnen und maximieren die Sichtbarkeit Ihrer Markenbotschaften.

 

Case Study

LOCATION INSIGHTS

Treffen Sie Entscheidungen auf fundierter Basis?

Wir erfassen standortbezogene Daten, generieren relevante Leads und identifizieren Markttrends. Nutzen Sie unsere Analysen, um wichtige Entscheidungen zu treffen.

 

Case Study


COMPETITION TRACKING & BENCHMARKING

Wie gut kennen Sie Ihre Wettbewerber?

Wir zeigen Ihnen, wie Ihre Konkurrenz positioniert ist und wie sich deren Maßnahmen auf den Markt auswirken. Mit präzisen Vergleichsdaten optimieren Sie Ihre eigene Strategie und sichern sich Wettbewerbsvorteile.

 

Case Study

These companies are already optimising their campaigns:

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Effectively managing campaigns and locations

From market analysis to optimal implementation

Visibility alone is not enough – what really matters is that your campaigns have the desired impact. Our location-based analyses provide you with insights into the reach, customer behaviour and performance of your campaigns.

We track relevant KPIs – from site selection and competitive intensity to engagement with advertising campaigns. This enables you to optimise your strategies in a targeted manner and tailor them to the needs of your target audience.

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FOCUS ON COMPETITION & THE MARKET

Accurate competitive analyses and location data for strategic decision-making

Market success depends on the right positioning and careful monitoring of the competition. However, without reliable data, much remains unclear. Our analyses show how your competitors are performing, which locations offer potential, and how market trends are developing.

With real-time data and structured comparative analyses, companies gain valuable insights to optimise their growth strategy, select locations strategically and secure long-term competitive advantages.

 

SUCCESSFUL PROJECTS

What our customers say:

With the help of the POSpulse community, we were able to gain a quick, comprehensive overview of how the booked display advertising is being implemented and displayed at our partner locations. The analytics in the real-time dashboard help us to implement targeted optimisations at these locations.

Product Management / Marketing | JTI Germany

By using a community, we were able to achieve significant cost savings whilst obtaining results quickly; the tool is easy to use and POSpulse’s support team is always on hand. We are delighted to be working with this tool.

Thomas Schneider

Leiter Portfoliosteuerung | Ströer

We are impressed by the quality and speed that the “Streetspotr” community delivers as part of our project. The self-service tool also allows us to manage the surveys easily without requiring much weekly effort. With the help of up-to-the-minute results, we can react to price changes in the market in a flash.

Nicolai Bonaus

Fachspezialist Pricing | tegut

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THE TECHNOLOGY BEHIND IT

Real-time insights in action

Our modern, intuitive platform provides you with accurate and reliable real-time insights – from simple to complex queries. Thanks to proven technology and a best-in-class implementation, you can gain valuable insights at the touch of a button.

By the way: a free demo  can help you come up with the right project idea. We’d be happy to guide you through the whole process.

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CROWDSOURCING 2.0

Fast, accurate, AI-powered – we help you unlock your potential

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Comprehensive market and location analyses

Access to over 1 million app users for precise, real-time data on campaign reach, customer behaviour and competitor performance

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Guaranteed data quality

Detailed quality control carried out by trained analysts and AI ensures accurate insights into site performance and advertising effectiveness

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Real-time insights & analytics

Real-time data on campaign and location performance enables you to make quick adjustments and manage your marketing activities efficiently

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KPI-based recommendations

Smart reports and scoring models provide clear insights and concrete opportunities to optimise your campaigns and location strategies

*Some of the text content is generated by AI