Understanding consumption & snack moments of real end customers - But how?
Do you know how consumers perceive your product? What expectations arise from the product packaging and whether consumers would recommend and repurchase your product? Especially when launching new products or in phases of general uncertainty, such as the pandemic, the answers to these questions are essential to enable the success of the product.
These questions are often answered with the help of classic market research methods. The problem here is that the survey usually takes several months, and by the time manufacturers have received complete data sets, they may be long out of date.
This can also be done differently: faster, more modern & more cost-efficient
In our success story, we show how we monitored a product launch of a snacking product with the help of a community in real time and collected valuable shopper impressions of the entire path-to-purchase and snacking moment.
Read about this in our Success Story:
- How insights into product selection, expectations and perceptions were collected on the shelf
- How the product launch was tracked in the retail sector
- Which measures were initiated based on the results while the product was still in the launch phase
Quickly fill out the form on the right and the Success Story will land in your mailbox. Enjoy reading!
