Continuous tracking of secondary placements and refrigerators
A quick cool drink for the way home and the new can in the special offer also comes along. Alongside confectionery, beverages in particular benefit from impulse buying at the POS.
No doubt that attention must be paid to every last detail to trigger the impulse purchase of beverages.
Sounds simple - but it's a huge challenge for manufacturers. In terms of personnel and finances. We helped our customer Monster Energy with a community solution.
Exclusive insights into the project are available free of charge via this form 👉
Wave survey at the POS: A community as field force
Not just once, but in several waves, our community set out forr Monster Energy to create concrete POS insights - including evidence. And to digitally deliver answers to the following questions directly to the office:
- How are the products placed in retail and branded coolers?
- How are competitors' products placed in retail and branded coolers?
- Which brands are currently represented with secondary placements?
Find out what results were collected for Monster Energy in our free Success Story 👉
PS: More information about the Community Promotion Check can be found here:
