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Next Level FMCG Insights

Maximum shelf presence, high-impact promotions and full stock availability – data-driven POS optimisation for greater FMCG success

Free demo
SUCCESS THROUGH WELL-FOUNDED DATA

These are your benefits

25 %

lower revenue losses

by avoiding out of stock situations

20 %

higher sales

through optimised category management

30 %

greater POS compliance

through optimised field service management

OUR SOLUTIONS & SERVICES

Insights that make a difference

DISTRIBUTION & PLACEMENT CHEQUES

Are your products distributed nationwide and optimally positioned?

Our store checks ensure that your products are positioned in-store in accordance with category management guidelines and are available in the relevant markets.


Case Study

 

SHOPPER & CONSUMER INSIGHTS

What factors influence the purchasing process?

Our Shopper Insights reveal which aspects – from price to visibility – are crucial for your target audience. This enables you to break down barriers to purchase and strengthen incentives in a targeted manner.


Case Study

MONITORING OF POS AND OOH CAMPAIGNS

Do you have a clear overview of your campaigns?

We’ll show you whether your advertising initiatives have been implemented correctly and placed in the right locations (on-trade or off-trade). This allows you to optimise both campaign efficiency and the visibility of your brand messages.

 

Case Study

These FMCG companies are already using our real-time insights:

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FOR MAXIMUM DISTRIBUTION AND STRONG PROMOTIONS

Optimising marketing and sales initiatives in the FMCG sector

In the retail sector, availability, visibility and promotions are key to the success of FMCG products. However, there is often a lack of transparency regarding whether products are correctly positioned, secondary placements are implemented and marketing measures are being used effectively.

Our crowd-based store checks and promotion audits provide precise insights into distribution coverage, shelf placement, retail media campaigns and promotion performance. This enables manufacturers and retailers to take targeted corrective action to avoid out-of-stock situations, boost sales and use marketing budgets efficiently.

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EFFECTIVELY COLLECTING BUSINESS-CRITICAL KPIS

From shelf placement to the decision to buy – data-driven solutions for FMCG

Effective and automated POS management requires reliable data to identify and address issues at an early stage. Our analyses track relevant KPIs such as shelf space allocation, promotional compliance, distribution gaps and price perception, providing a clear basis for decision-making for category managers, trade marketing and sales teams.

This not only optimises placement rates and display implementation, but also reduces wastage and specifically improves the shopper experience.

SUCCESSFUL PROJECTS

What our customers say:

Thanks to POSpulse’s store checks, we were able to get a quick overview of the current POS situation across Germany and generate valuable insights from it. The collaboration was very pleasant and customer-focused.

Diana von Gradowski

Channel Marketing Director | Carlsberg Deutschland

We were able to generate valuable insights in a short space of time, which helped us to manage our internal field sales team in a targeted manner. I found working with POSpulse to be a professional, focused and responsive experience.

Jonas Doering

National Fieldmanager Offtrade | Asahi Brands Germany

Our partnership with POSpulse enables us to ensure that promotional products are displayed and stocked correctly, and to continuously improve our customers’ market presence throughout the leaflet campaign period. It is an effective way of gaining a comprehensive overview of the current situation at the point of sale, as well as efficiently identifying and addressing areas for improvement.

Franziska Mäule

Senior Marketing Managerin | Kölle Zoo

I’m really impressed by how responsive the POSpulse community is – it gives us valuable insights into our distribution and the shelf placement of our top products across the board, enabling us to take targeted action.

Petra Ermentraut-Eckert

Direktorin Marketing & Produktentwicklung | Deutsche See

By allocating the addresses to be visited on a proportional basis, the POSpulse community was able to provide us with comprehensive insights into our POS presence, thereby creating significantly greater transparency regarding our POS operations.

Bionade

As we do not yet have our own field sales team, a store check via POSpulse and its community is a cost-effective way to quickly and comprehensively identify the current status of our products’ placement in stores and to initiate appropriate retail marketing measures.

Sascha Graefer

Verkaufsleitung | Jordan Olivenöl

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Success Story Jordan Olivenöl
THE TECHNOLOGY BEHIND IT

Real-time insights in action

Our modern, intuitive platform provides you with accurate and reliable real-time insights – from simple to complex queries. Thanks to proven technology and a best-in-class implementation, you can gain valuable insights at the touch of a button.

By the way: a free demo can help you develop the right project idea. We’d be happy to guide you through the entire process.

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CROWDSOURCING 2.0

Fast, precise, AI-powered – we reveal untapped potential

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Comprehensive FMCG community

Access to 1 million app users for comprehensive FMCG and POS data

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Guaranteed data quality

Rigorous monitoring by artificial intelligence and analysts to ensure reliable insights

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Real-time insights & optimisation

Fast and accurate results for immediate action and optimisation

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KPI-based recommendations

Clear areas for action, benchmarks and insightful reports that highlight specific opportunities

*Some of the text content is generated by AI