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POS optimisation in the OTC and pharmacy sectors

Greater visibility and sales – data-driven optimisation for OTC products and successful placement in pharmacies

Free demo
SUCCESS THROUGH WELL-FOUNDED DATA

These are your benefits

30 %

more product recommendations

through targeted training initiatives based on reliable mystery shopping data

20 %

greater visibility

thanks to an optimised display conversion rate and strategic placements

25 %

fewer losses in turnover

through transparent, real-time out-of-stock analyses

OUR SOLUTIONS & SERVICES

Insights that make a difference

DISTRIBUTION & PLACEMENT CHECKS

Are your OTC products optimally positioned in the display and self-service sections?
 
Our pharmacy checks ensure that your products are positioned in accordance with category management guidelines, are clearly visible and are available across all pharmacies.

Case Study 

MYSTERY SHOPPING

Are your products recommended in pharmacies?
 
We help you understand whether your brand is being actively recommended in line with your training materials and marketing campaigns. This gives you valuable insights into the effectiveness of your point-of-sale and training initiatives.


Case Study 

PROMOTION INSIGHTS

Do you have a clear overview of your POS activations?
 
We check whether your displays, promotions and advertising initiatives in pharmacies are being implemented correctly and positioned optimally. This enables you to boost the efficiency of your campaigns and maximise your brand’s visibility.
 


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COMPETITIVE ADVANTAGE THROUGH REAL-TIME DATA

Comprehensive insights into OTC products from the end-customer’s perspective

The pharmacy market is highly competitive, and the correct placement and availability of OTC (over-the-counter) products play a crucial role in business success.

However, manufacturers often face challenges: Are the products optimally positioned in the display area? Are promotional materials being used as planned?

Our data-driven solutions provide real-time insights into shelf availability, placement quality and sales promotion. Through targeted optimisations, manufacturers can increase their visibility in pharmacies and maximise their product sales.

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MEASURING BRAND EQUITY & RECOMMENDATION RATES

Measurable advertising impact and better purchasing decisions

Purchasing decisions in pharmacies are strongly influenced by visibility, advice and promotions. Our analyses track KPIs such as the recommendation rate (supported/unsupported) by pharmacy staff, the quality of product placement and the promotional impact of displays or promotions.

Using this data, pharmaceutical companies and pharmacy operators can take targeted measures to reduce barriers to purchase, improve the shopper experience and identify relevant competitors – leading to a sustainable increase in sales and greater brand loyalty.

SUCCESSFUL PROJECTS

What our customers say:

POSpulse’s mystery shopping approach makes it possible to investigate specific issues across the board in a very short space of time – and from the customer’s perspective! Ultimately, this provides us with valuable insights for more efficient implementation.

Marktforschung | Deutsches Pharmaunternehmen

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THE TECHNOLOGY BEHIND IT

Real-time insights in action

Our modern, intuitive platform provides you with accurate and reliable real-time insights – from simple to complex questions. Thanks to tried-and-tested technology and a best-in-class implementation, you can gain valuable insights at the touch of a button.

By the way: a free demo can help you develop the right project idea. We’d be happy to guide you through the entire process.

 

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CROWDSOURCING 2.0

Fast, precise, AI-powered – we reveal untapped potential

community echte Shopper

Comprehensive OTC feedback

Access to over 1 million app users for real-time data on product placement, availability and the implementation of promotional campaigns in pharmacies

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Guaranteed data quality

AI-powered analyses and trained experts provide accurate insights into recommendation behaviour and the visibility of advertising materials

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Real-time insights & analytics

Real-time data on POS activity enables rapid optimisation to maximise visibility and boost sales

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KPI-based recommendations

Detailed reports identify opportunities to optimise distribution, visibility and training in pharmacies

*Some of the text content is generated by AI