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Measuring and optimising out-of-home advertising effectively

Maximising advertising impact in public spaces – data-driven tracking and optimisation for successful OOH campaigns

Free demo
SUCCESS THROUGH WELL-FOUNDED DATA

These are your benefits

50 %

lower expenditure

through widespread crowdsourcing and automation

20 %

potential increase in turnover

by optimising OOH campaigns

30 %

faster responses

on standard deviations based on real-time data

AREAS OF APPLICATION

Insights that make a difference

OOH TRACKING & RECEIPT IMAGES

Is your outdoor advertising correctly positioned and being noticed?

Our OOH tracking solutions monitor the locations, visibility and implementation of your advertising campaigns – including photographic evidence for comprehensive documentation.

Case Study

LOCATION INSIGHTS

Do you make decisions based on sound information?

We collect location-based data, generate relevant leads and identify market trends. Use our analyses to make important decisions.

Case Study

 

COMPETITION TRACKING

How visible are your competitors in relevant OOH channels?

Our analyses provide detailed comparative data on advertising locations, visibility and placement strategies – enabling you to strengthen your market position in a targeted manner.

Case Study

These companies are already optimising their OOH campaigns:

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MEASURING OUTDOOR ADVERTISING ACCURATELY

Efficient optimisation of out-of-home advertising for maximum advertising impact

Out-of-home advertising is an indispensable part of modern marketing strategies, but its effectiveness depends largely on its implementation and visibility. However, many companies have only limited insight into whether and how their campaigns are actually being displayed at the locations.

With the right insights, key performance indicators (KPIs) that determine success – such as ad visibility, site performance and reach measurement, can be accurately tracked and optimised. This enables brands to ensure that their messages are not only placed but also noticed – for maximum reach and impact.

 

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REAL-TIME INSIGHTS INTO OOH PERFORMANCE

Real-time tracking and data-driven management for measurable results

The challenge with out-of-home campaigns lies in measuring their effectiveness. Which advertising locations offer the greatest potential? Are digital screens and billboards being used as planned?

Our data-driven analyses provide photographic or video evidence of the current situation and enable a precise comparison of site performance. This gives advertisers and agencies valuable insights into optimising campaign placements, frequency and media usage – for targeted, efficient and scalable OOH advertising.

 

SUCCESSFUL PROJECTS

What our customers say:

By utilising a community, we were able to achieve significant cost savings whilst obtaining results more quickly; the tool is easy to use and POSpulse’s support team is always on hand. We are delighted to be working with this tool.

Thomas Schneider

Leiter Portfoliosteuerung | Ströer

With the help of the POSpulse community, we were able to gain a quick, comprehensive overview of how the booked display advertising is being implemented and displayed at our partner locations. The analyses in the real-time dashboard help us to implement targeted optimisations at these locations.

Product Management / Marketing | JTI Germany

The data collected by the community is always readily available and of high quality. Since we’ve also started using the self-service option, we’ve been able to obtain precisely these results even more quickly and flexibly, as well as collect data for our analyses in real time.

Mister Spex

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THE TECHNOLOGY BEHIND IT

Real-time insights in action

Our modern, intuitive platform provides you with accurate and reliable real-time insights – from simple to complex questions. Thanks to tried-and-tested technology and a best-in-class implementation, you can gain valuable insights at the touch of a button.

By the way: a free demo can help you develop the right project idea. We’d be happy to guide you through the entire process.

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CROWDSOURCING 2.0

Fast, precise, AI-powered – we reveal untapped potential

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Comprehensive coverage

Access to over 1 million app users for comprehensive and wide-ranging data

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Guaranteed data quality

Comprehensive monitoring and traceable results provided by trained analysts and artificial intelligence

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Real-time insights & analytics

Quick and accurate insights for immediate action and optimisation

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Data-driven evidence & optimisation

Real-time data and performance metrics for precise management and measurable OOH success

*Some of the text content is generated by AI