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What motivates customers?

In-depth analyses provide insights into customer behaviour, brand perception and purchasing decisions – enabling precise business strategies and optimised market positioning

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SUCCESS THROUGH WELL-FOUNDED DATA

These are your benefits

15 %

higher conversion rate

thanks to optimised product range planning

25 %

greater advertising impact

by focusing on customer motivations

30 %

higher repurchase rate

thanks to the removal of barriers to purchase

AREAS OF APPLICATION

Insights that make all the difference

CUSTOMER BEHAVIOUR & PURCHASING DECISIONS

Welche Faktoren beeinflussen den Kaufprozess?

Unsere Analysen zeigen, welche Aspekte – von Preis bis Markenimage – für Konsumenten entscheidend sind. So lassen sich Kaufbarrieren abbauen und Anreize gezielt verstärken.


Case Study

 

PERCEPTION OF THE PRODUCT AND BRAND

Wie wird Ihre Marke wahrgenommen?

Unsere Daten helfen Ihnen, das Markenimage aus Kundensicht zu verstehen und Optimierungsmaßnahmen abzuleiten – für stärkere Kundenbindung und differenzierte Marktpositionierung.


Case Study

 

TARGET AUDIENCE ANALYSIS & MYSTERY SHOPPING

Wer sind Ihre Kunden und wie kaufen sie ein?
 
Durch gezielte Testkäufe und datenbasierte Analysen gewinnen Sie wertvolle Insights zu Touchpoints entlang der Customer Journey – für eine präzisere Ansprache und effektivere Strategien.

 

Case Study

 

These companies are already using our Customer & Shopper Insights:

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ACCURATE INSIGHTS INTO THE CUSTOMER LANDSCAPE

Customer & Shopper Insights – Understanding what drives customers

A brand’s success depends largely on how well it understands its customers. However, there is often a lack of detailed data on why people buy a product, what factors influence their decision, and how they perceive brands in comparison to the competition.

By combining our Customer & Shopper Insights with mystery shopping, manufacturers, brands and other companies gain valuable insights into shopping behaviour, enabling them to tailor their strategies specifically to consumers’ needs. This allows them to optimise marketing initiatives, enhance the customer journey and build long-term customer loyalty.

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MONITOR TARGET GROUPS AND CUSTOMER SEGMENTS IN REAL TIME

Data-driven decisions for targeted market development

Consumer decisions are influenced by a wide range of factors – from price and product placement to the impact of advertising and personal experiences. Our analyses provide you with precise insights into the actual behaviour of your target groups, including their perception of promotions, purchase motivations, test purchases and customer reviews.

Armed with these valuable insights, category managers, trade marketing experts and sales managers can take targeted action to boost market performance, overcome barriers to purchase and secure a competitive edge.

SUCCESSFUL PROJECTS

What our customers say:

With the help of POSpulse, we were able to take immediate action during our multinational product launch by gaining comprehensive insights into the target audience, barriers to purchase at the point of sale, and product feedback.

Iris C.

Consumer Market Insights | Unilever Europe

The precise targeting of the survey to our target audience, combined with the swift execution of the campaign, provided us with high-quality quantitative insights into consumer perceptions. Based on this data, we were able to prepare optimally for the relaunch of our wine range.

Christof Joos

Bereichsleitung Marketing | Badischer Winzerkeller

With the help of POSpulse, we were able to take immediate action during our multinational product launch by gaining comprehensive insights into the target audience, barriers to purchase at the point of sale, and product feedback.

Iris C.

Consumer Market Insights | Unilever Europe

The precise targeting of the survey to our target audience, combined with the swift execution of the campaign, provided us with high-quality quantitative insights into consumer perceptions. Based on this data, we were able to prepare thoroughly for the relaunch of our wine range.

Christof Joos

Bereichsleitung Marketing | Badischer Winzerkeller

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THE TECHNOLOGY BEHIND IT

Real-time insights in action

Our modern, intuitive platform provides you with accurate and reliable real-time insights – from simple to complex queries. Thanks to proven technology and a best-in-class implementation, you can gain valuable insights at the touch of a button.


 By the way: a free demo can help you come up with the right project idea. We’d be happy to guide you through the whole process. 

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CROWDSOURCING 2.0

Fast, accurate, AI-powered – we help you unlock your potential

community echte Shopper

A large end-user community

Access to over 1 million app users for detailed, location-specific data on your customers’ purchasing behaviour and decisions

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Guaranteed data quality

AI-powered analyses and experienced experts provide precise insights into the factors that influence purchasing behaviour and brand perception

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Real-time insights & analytics

Real-time data from test purchases and shopper interactions enables you to quickly adapt your strategies and optimise the customer journey

community qualität

KPI-based recommendations for action

Automated analyses and intelligent reports provide you with clear, actionable insights that specifically enhance your marketing strategies and customer loyalty

*Some of the text content is generated by AI