Success Story -
Mystery Shopping in Pharmacies
After the introduction of a new product type against pain, an internationally active pharmaceutical group wanted to know to what extent customers were made aware of the new product when being advised by pharmacy staff. In addition, the company was interested in whether there was a difference between pharmacies in terms of the quality of advice and what role the advice provided by the sales force played in this respect.
With our Success Story "Mystery Shopping in Pharmacies" you will gain valuable insights into the process of mobile crowdsourcing in the pharmaceutical sector. What can be expected:
POSpulse GmbH
Storkower Str. 132
10407 Berlin
Germany
POSpulse is a crowdsourcing market research company that helps manufacturers, retailers and service providers to better market their products and services. With a pan-European community of more than 900,000 active consumers, POSpulse ensures that companies receive quick answers in the area of sales and marketing.
Via the award-winning app Streetspotr, the crowd answers specific questions directly at the POS (point-of-sale), out-of-home or from home. The generated answers are transmitted to the customer in real time and verified data quality, enabling fast decisions based on sound data. Customers include more than 300 well-known companies, among others Telefonica, Ströer, Unilever, Mondelēz International, Mars and Lindt.
